Nissan Diesel America Corporate Background

Nissan Diesel America (NDA) was founded by the Japanese based Nissan Diesel Motor Company in February 1984. NDA headquarters were established in Irving, Texas.NDA's goal is to introduce and market a full line of UD TRUCKS to the United States. Currently, UD TRUCKS are marketed in over 100 countries around the world.

UD TRUCKS have earned an outstanding reputation for quality, dependability and durability. The "UD" trademark, which originally stood for "Uniflow Diesel", became known over the years to mean "Ultimate Dependability." To benefit our company and our dealers, a campaign has been initiated to establish our own distinguishable corporate identity as UD TRUCKS. The UD symbol is prominently displayed on the chassis and in all advertising and literature. Just like other great symbols in business such as IBM, 3M and USX, UD will become a recognized leader in the U.S. truck industry.

Three years of research preceded the arrival of the first UD trucks in the United States. Technical issues concerning EPA certification and federal safety standards were addressed. Competitive product studies were completed, and test marketing was conducted with several customers. During the same period, NDA purchased land and a building for its corporate headquarters and parts facilities in Irving, Texas. Personnel recruiting started in June 1985 to staff the home office and field organizations

The first UD TRUCKS marketed in the U.S. were the Class 7, CP Series (CPB12 and CPC12). The first shipment of UD TRUCKS arrived in the U.S. in June 1985 at the port of Jacksonville, Florida. Two other shipments were unloaded later in the summer and the fall in Los Angeles, California, and Newark, New Jersey.

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